Switzerland offers the ideal conditions for allnew: high levels of innovation, economic and political stability, world-renowned universities. Thanks to the strong Swiss emphasis on quality, the country remains a preferred development location for advanced products.
Mark Hänni, founder and CEO
Mark Hänni, allnew's founder and Managing Director, is a trained economist and someone who knows what it takes to be successful in the market. As an independent business consultant he helped a number of start-ups succeed before himself founding and leading companies in the construction, manufacturing and service sectors. His overriding passion is to use his broad knowledge as well as his entrepreneurial, sustainably minded approach to invest in innovative products and support them professionally - from the initial idea to development and on through distribution.
We live our values every day. For us, satisfaction in our work, fair partnerships as well as ethical and environmental principles are not mere words. They’re the prerequisites for success.
We have excellent contacts with trendscouts, marketing specialists, international companies and universities, brand and patent lawyers, prototype specialists as well as government agencies.
FOCUS ON INNOVATION, TECHNOLOGY AND BENEFIT
We support highly innovative products. We particularly like projects that approach a problem from a new perspective or offer a clear benefit. We are also fascinated by production methods that push the limit of what is technically possible or use well-known materials in new ways.
“Whether you think you can, or you think you can’t – you’re right.”
Henry Ford, American industrialist.