Innovation
We support highly innovative ideas or ideas that look at existing challenges from a new perspective. That’s how we work ourselves, and these are the kinds of projects we find particularly appealing.
Technology
Our focus is on technically advanced products and production methods. This helps guarantee a high added value over a long period of time.
Viability
Not everything that is technically possible can be economically mass produced. We evaluate every product in terms of its economic viability and scalability.
International
Think globally, act internationally. Before we develop an idea, we consider its potential in multi-lingual and international markets.